Webclients.net:  Ahead of the Performance-Based Online Spending Game

Released_By: USANews Press Release Network
Date: 9/29/99
Time: 4:14:36 PM

For_Immediate_Release

PR Contact: Nicole Elbertson Tel: 717-986-0644 Email: nicole@webclients.net

Webclients.net: Ahead of the Performance-Based Online Spending Game

Webclients.net Launches Its Latest Performance-Based Direct Marketing Network: NetBanner.com

HARRISBURG, PA – September 29, 1999 – A recent report from Forrester Research has projected that online ad spending in the US will increase from a current $2.8 billion to $22 billion by 2004. These marketers will increasingly demand performance-based deals. In fact, Forrester predicts that by 2004 53% of US online spending will be based on performance (Internet Advertising Skyrockets, August 1999).

Performance-based deals have been the focus of Webclients.net since its inception. By following a “results guaranteed” strategy and focusing mainly on cost-per-acquisition and cost-per-inquiry ad campaigns, Webclients.net nd its properties have grown to become one of the top 100 most visited properties on the Internet consecutively for the past five months (PC Data Online). With this accomplishment under its belt, Webclients.net announces the launch of its newest property, NetBanner.com.

NetBanner.com is solely a “pay-per-click” direct marketing network. It was designed with both the advertiser and the host site in mind. Many view the relationship between buyers and sellers as a deep chasm with a rickety bridge suspended across it. The founders of Webclients.net have been on both sides of this canyon and, using their experiences, created a solution to satisfy both parties: NetBanner.com.

With its built-in network of professional affiliate host sites, advertisers have the opportunity to place their banners on the entire network or target a certain market through banners placed in designated categories.

NetBanner.com is only one of the Webclients.net properties, with the launch of several more expected before the end of the calendar year. Realizing that no single direct marketing program could meet the needs of every advertiser, Webclients.net developed a series of programs targeting different marketing opportunities. The first of these was WebSponsors.com, an affiliate program utilizing banners, buttons and text links to reach new and different consumers for its clients. Marketing campaigns are sold on cost-per-acquisition and cost-per-inquiry models. NetBanner.com is a more specialized program, focusing solely on banners and clicks.

Free2Try.com developed from the success of WebSponsors.com, becoming the 248th most visited site on the Internet in July 1999 (PC Data Online). It offers free and trial offers, building brand awareness and loyalty for its advertisers, as consumers try products risk-free.

BountyWeb.com, the Sweepstakes Super Center, has become very popular among consumers, attracting advertisers in turn. Consumers enter to win by submitting their name, address, and various demographics into completely opt-in inquiry forms, providing qualified leads to the advertiser.

NetBanner.com is expected to meet the same success that its successors have. Webclients.net prides itself on the lasting relationships it builds with both its affiliates and clients. Parties interested in advertising on NetBanner.com or any of the Webclients.net properties, call 717-986-0250 or visit www.webclients.net. If you will be attending Fall Internet World ’99 at the Jacob K. Javits Convention Center, NYC, October 6-8, stop by our booths: 390 & 3328.